Mass participation events are thriving. More and more charities are investing in this area and appetite from audiences is at its highest point ever. But a more crowded marketplace means more competition, so how do you set your charity apart?
As the major players use their profile, data and resources to strengthen their positions, we’ve seen a focus on innovative strategy and content to mobilise the masses. So how are charities approaching their mass participation campaigns? What insight are they using to shape their campaigns and generate a specific response at a specific time?
At this event, we’re inviting speakers from UK charities to talk about recent campaigns that focus on a specific cause, event or awareness date. This is a great opportunity to get inspired by your peers, and especially valuable for senior content, brand, marketing and social media managers working within the third sector.
On the agenda
Please arrive from 16:15 for registration and seating. The programme will begin at 16.30 and run until 18:00, with drinks and networking in the bar after. The full agenda will be confirmed closer to the event.
Need to know
Please note this has been a really popular event, so spaces are reserved for those working within the charity sector only, and we offer up to 3 spaces per organisation. If you’d really like to bring more of your team, please email firstname.lastname@example.org and we’ll do our best.
Psst! Pass it on
Not sure what to expect? Relay offers you the mic to pass on your experience and insight to your allies in the sector. Speakers have 15 minutes to give us the low-down before handing over to the next speaker, with an opportunity to meet some incredibly talented people in the bar after. So far we’ve hosted more than 40 speakers and 500 guests – and every single one of them would recommend it.