Mass Participation: Inspiration, Innovation and Content

Cinema Club
Courthouse Hotel
London
England
W1F 7HL
Thu,Dec05,2019,4:15PM
Thu,Dec05,2019,7:00PM
Description

Mass participation events are thriving. More and more charities are investing in this area and appetite from audiences is at its highest point ever. But a more crowded marketplace means more competition, so how do you set your charity apart?

As the major players use their profile, data and resources to strengthen their positions, we’ve seen a focus on innovative strategy and content to mobilise the masses. So how are charities approaching their mass participation campaigns? What insight are they using to shape their campaigns and generate a specific response at a specific time?

At this event, we’re inviting speakers from UK charities to talk about recent campaigns that focus on a specific cause, event or awareness date. This is a great opportunity to get inspired by your peers, and especially valuable for senior content, brand, marketing and social media managers working within the third sector.

On the agenda

Please arrive from 16:15 for registration and seating. The programme will begin at 16.30 and run until 18:00, with drinks and networking in the bar after. The full agenda will be confirmed closer to the event.

  • Ryan Wilkins, Founder & CEO, Raw London Welcome and Introduction
  • Jill Hocking, Marketing Manager, Oxfam Second Hand September: Launching a new participation campaign
  • Freya Carr, Senior Media Officer and Nana Crawford, Social Media Manager, British Red Cross Communicating about refugees in a culture of misinformation/prejudice
  • Matthew Allen, Community Fundraising Manager at Concern Worldwide UK Ration Challenge: From the upside down to your town
  • Kate Sanger, Head of Communications and Public Affairs, Jo’s Cervical Cancer Trust It’s that time of year AGAIN. Running an annual campaign on a budget.
  • Panel Discussion with all speakers and audience Q&A.
  • Close Complimentary drinks and networking in the bar.

Need to know

Please note this has been a really popular event, so spaces are reserved for those working within the charity sector only, and we offer up to 3 spaces per organisation. If you’d really like to bring more of your team, please email marketing@raw.london and we’ll do our best.

Psst! Pass it on

Not sure what to expect? Relay offers you the mic to pass on your experience and insight to your allies in the sector. Speakers have 15 minutes to give us the low-down before handing over to the next speaker, with an opportunity to meet some incredibly talented people in the bar after. So far we’ve hosted more than 40 speakers and 500 guests – and every single one of them would recommend it.

What are you waiting for? Get involved by registering to attend now or email marketing@raw.london if you’d like to be involved in future events. Watch this video for a peek into past events.

Cinema Club
Cinema Club
Courthouse Hotel
London
England
W1F 7HL
Directions